08-011
Ketua Program Studi
ferry.jaolis@petra.ac.id
(+62-31) 2983260

Dr. Ferry Jaolis, S.E., M.SM., M.Rech.

Researcher-Lecturer in Brand Management

Matakuliah yang diajarkan meliputi Marketing Management, Consumer Behavior, Brand Management, Advertising and Promotion, Global Marketing, Quantitative Marketing Research, Business Research Methodology, International Marketing Management.

 

  • sejarah pendidikan
    Marketing (S3)
    Aix-Marseille Université, Aix-en-Provence, France
    Lulus:2017
    Marketing (S2)
    Université Paul Cézanne, Aix-Marseille III, Aix-en-Provence, France
    Lulus:2012
    Management Science (S2)
    Airlangga University, Surabaya, Indonesia
    Lulus:2011
    Management (S1)
    Petra Christian University, Surabaya, Indonesia
    Lulus:2000
  • konsentrasi penelitian

    Consumer-based brand equity (B2C, B2B), consumer-brand relationship (B2C, B2B), franchisor-franchisee relationship